InkHeart
A studio website for a tattoo parlour in Kyiv, where every tattoo is a personal event — not a line item on a price list.
InkHeart is an independent tattoo studio in central Kyiv: five artists, their own school, their own approach to the craft. The owners came to us with a finished brand — logo, typography, tone of voice already existed. What was missing was a digital storefront that felt as serious as the studio itself.
The challenge was subtle: in the tattoo niche, most websites look like either stock "dark" mockups with brushstrokes, or an Instagram list of tattoo photos. We wanted to make something closer to an art gallery website — a space where the work has room to breathe and where each artist is presented as an author.
Five weeks — from the first sketch to the production launch.
Ink. Silence.
Aa
PP Editorial New · Display / Söhne · BodyA tattoo is not a purchase. It is a lifelong commitment. The website must carry that weight.
First six months
Enquiries became more qualified — arriving with context, references and a budget. Artists spend less time on "preliminary questions" in DMs. The studio books its queues months in advance.
Now clients write not "how much does it cost?" — but "can I book Maxim for these dates?". That is a different kind of conversation entirely.
